SEF First Aid Assistance

SEF First Aid Assistance is a leading provider of expert First Aid training across the UK. We offer on-site courses tailored to your club’s needs, providing a hands-on learning experience that goes beyond the current FA online offering.

MAKE EVERY PITCH A SAFER PLACE TO PLAY

Be the Coach Who Could Save a Life

When someone collapses on the pitch — a player, parent, or supporter — every second counts.
Yet 92% of people do not survive an out-of-hospital cardiac arrest.

Has the FA done enough? Online videos can tell you what to do…
But when a real emergency happens, will you truly know how to do it?

Step Up. Learn. Lead.

At SEF First Aid Assistance, we go beyond ticking the box.
We deliver hands-on, practical CPR and defibrillator training — directly at your club.
You and your coaches will learn by doing, building the confidence to act fast when it matters most.

As the UK’s only First Aid Emotional Intelligence Centre, we understand it’s not just about the technique — it’s about staying calm, thinking clearly, and supporting others under pressure.

We’ve trained over 200,000 children in life-saving skills, and we’re advisors to the Resuscitation Council UK on diversity, inclusion, and accessibility in First Aid.

Why This Matters to You

Confidence under pressure: Practise CPR and AED use in real-life scenarios
Emotional intelligence training: Learn how to stay calm and think clearly
Community protection: Safeguard your players, families, and supporters — on and off the pitch.
Delivered at your club: Convenient, inclusive, and built around your team

Take Action Today!

Don’t wait for tragedy to strike before realising what you could have done.
Give your coaches the tools — and confidence — to save lives.

Book your club’s practical training session now.
Together, we can make grassroots football safer for everyone.

Contact SEF First Aid Assistance today
Internationally Recognised | Nationwide Training Provider | Based in Halifax
[email protected]

01422 292115
www.seffirstaidassistance.co.uk

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"The Junior Grassroots Hub has been a game-changer for us, helping us expand our reach within the grassroots football community by connecting directly with coaches and parents. Its allowed us to gain valuable insights into what clubs need & want from their kit supplier. We’re proud to be partnered with Junior Grassroots Hub and highly recommend it to any business considering a partnership.”

"Thanks to Junior Grassroots Hub’s incredible reach across the grassroots community, nearly 200 teams have collectively raised over £2,000 in a short space of time. Their customer service is second to none. Always approachable, easy to contact, and a pleasure to work with.”

"We were proud to be the referee sponsor for Junior Grassroots Hub for the past season and to support the brilliant work they do across the grassroots game. Their commitment to referees and the wider football community makes a real difference, and it was fantastic to be part of that journey with them."